“Debbie, do I have to do video marketing?  I hate the way I look, I don’t even like my picture taken”  Well, my answer is going to be this.

YouTube is the 3rd largest visited website in the world.  It’s a search engine.  It’s a social media hangout.  It’s where the people are.  As a business owner, you should want to be where the people are.

Having a presence on YouTube is not about how you think you look or feel about your pictures. This is about serving others as a business owner and allowing yourself to be seen. You are your business. Otherwise, you’re like a brick and mortar store with the “closed” sign in the window.

Below is a screen shot from www.Alexa.com which is the expert site for how a website ranks and offers many statistics.

Keywords are critical to any marketing, be it video, articles, blogging, doesn’t matter. You must know your target audience and know what they are searching for.

Here’s a short video I did demonstrating how youtube is a keyword searched engine.

I’d appreciate your comments and thoughts and as always, let me know how I can better serve you.