Never again have to wonder what terms for marketing mean.  Here’s a great resource for you to use as a reference.

www.MarketingTerms.com/dictionary

“A blog . . . a website . . .  what’s the deal?  What’s the difference between the two and do I really need a blog if I have a website?”

I would suggest that you need both.  You will use your website for lead capture pages and sales pages.  You will use your blog to interact with your prospects in an effort to build a relationship with them.

Let’s look at the differences.

WEBSITE

• A website gives you a “store front” on the internet and allows people to come and shop, research, contact you, learn all about you and your product.

• It’s a one sided conversation.  You are doing all the talking.  There’s nothing for your visitor to do to participate or interact with you while at your site.

• Static:  It doesn’t change.

BLOG

• A blog (web log) can host the same information that your website does however, it’s a two sided conversation in that your customers can leave comments, participate in polls and interact with each other.

• It changes daily.

Search engines look for new content every day.   If you’re going to have a blog, you want to post to it at least 3 times a week to keep the content fresh.

Every time someone posts a comment on your blog, it’s “new content” or “spider food” and the “spiders” will come see what the new content is and if it’s relevant for people doing searches on your keywords.

Internet: Useful Tips: RSS In Plain English

Today, I’m going to explain how RSS can help you live your best life online.

We all have busy lives with very little time. Web surfing is fun but can take hours going to visit every single website and blog you enjoy. Wouldn’t it be fabulous if you could just get all the headlines of the most current stories from all your favorite websites and blogs in one place?

Well now you can, and it is called RSS feed.

The Oprah definition
The technical acronym for RSS is “Really Simple Syndication”, an XML format that was created to syndicate news, and be a means to share content on the web. Now, to geeks and techies that means something special, but to everyday folks like you and me, what comes to mind is, “Uh, I don’t get it?”

So, to make RSS much easier to understand, in Oprah speak, RSS stands for: I’m “Ready for Some Stories”. It is a way online for you to get a quick list of the latest story headlines from all your favorite websites and blogs all in one place. How cool is that?

Suppose you have 50 sites and blogs that you like to visit regularly. Going to visit each website and blog everyday could take you hours. With RSS, you can “subscribe” to a website or blog, and get “fed” all the new headlines from all of these 50 sites and blogs in one list, and see what’s going on in minutes instead of hours. What a time saver!

That one place where your RSS list is created is called an RSS Reader, and it gathers all the headlines from all the websites and blogs you have subscribed to. In a moment, I will describe how to get an RSS Reader.

Subscribing to RSS feeds
But first, to “subscribe” to a website or blog’s RSS feed simply means that you are telling that website or blog, “Yes please. Send me your story headlines.” It’s like subscribing to a magazine or newsletter. Instead of getting a magazine or email, you will just get a list of headlines sent to your RSS reader. If the headline looks interesting to you, all you have to do is click on the headline and you’ll be sent to the whole story.

In order to subscribe to a website or blog’s RSS, all you have to do is click on an RSS symbol like one of those shown in the diagram above, or a text link of the words “Subscribe to our RSS feed” on the website or blog. Typically, you can find these RSS symbols or text links in your browser window, on the sides of the website page, or on the bottom of the page. The publishers of the websites and blogs really want people to subscribe to their RSS, so they will make it very easy for you to find the subscription links.

RSS Readers
Now, because nothing is ever standard on the web like dealing with different operating systems, Mac vs. PC, and different flavored browsers like Internet Explorer, AOL, Safari, and Firefox, the way to get an RSS reader will be dependent on what browser you like to use, and how accessible you’d like your RSS list(s) to be.

Just like there are flavors of web browsers, you may see and hear of different flavors of RSS XML feeders like RSS 1.0, RSS 2.0, and Atom. Again, the flavors are only important if you want to get techie. If you stick to looking for an RSS symbol like I have shown you in the diagram, you will be just fine.

If you’d like your RSS list to be accessible from any computer or mobile device you may have like a PDA, laptop, or cell phone, some popular RSS readers include (and almost all are FREE):
MyYahoo
MyMSN
MyAOL
MyGoogle
Bloglines
FeedDemon (this one costs money)
NewsGator (there is a cost for mobile accessibility)
NetVibes
PageFlakes
Shrook (For Mac users. Free trial and then there’s a cost.)
Lektora
Attensa (more for enterprise, and there’s a cost)

Update: If there are any other good RSS readers I’ve missed, please let me know and I will add them.

As you can see, there are a plethora of choices for you. All are good RSS readers, so your choice will simply come down to the style that appeals most to you.

RSS as Live Bookmarks
Browsers like Safari and Firefox allow you to subscribe to RSS feeds through the browser, and it’s called “live bookmarking”. Currently, you can only do live bookmarking in Internet Explorer if you have IE7 which is still in Beta. Oprah translation: Non-geeks cannot do live bookmarking in Internet Explorer because it’s not done yet. The limitation with using RSS in live bookmark form is that you only have access to your RSS list from the computer you created the bookmarks on. If you want the flexibility of complete accessibility, then I recommend going the RSS Reader route.

Here’s an example of an RSS live bookmark feed for the celebrity gossip site TMZ.com using the Firefox browser on a PC.

Here’s an example of RSS live bookmark feed for the Yahoo Entertainment Celebrity page using the Mac Safari browser.

So there you have it. Are you now Ready for Some Stories? Enjoy!

This post is part of the ProBlogger “How to” Group Writing Project. Please visit Problogger for other wonderful “How tos.”

<—- No . . .

This is NOT Website Traffic…

But, It Can be All These People

Visiting Your Website

Website traffic is the number of visitors to a website and the pages they click on .

When a visitor arrives at the site, their presence is logged and any links that they click on are also monitored. These numbers get added up, giving the website owner an idea of how many people are visiting his or her site. It is a way of measuring the success of a website, as the more traffic it gets, the more popular it is.

Website traffic is monitored through various tools. Many of the best tools are free, but the results may need some interpretation. There are many companies that provide services for monitoring and analyzing website traffic, however, that can get costly.  Using Google Analytics will be important to understand and incorporate into your marketing.

There are ways for website owners to learn to perform this service themselves. It may take a while to learn, but it is a worthy investment, especially if a website owner is serious about growing the traffic to his or her site.

There are many reasons to analyze website traffic. One of the biggest reasons is that it gives site owners a way to monitor the effectiveness of their site. If, for example, a website is registering 3,000 hits during a two-day span, it sounds like the website is doing reasonably well. On closer examination, however, the owner sees that the visitors are only staying a minute, and are not looking at the other content on the site. Now, the owner can try to solve the problem, and find ways to encourage the visitors to stay longer.

Increasing website traffic takes time, luck, and skill. For any one topic, there may be a million or more web pages devoted to it. In order to get traffic to one particular site, the owner needs to know how to get his or her content noticed. One of the best ways to do that is through search engine optimization (SEO).

Using keywords, links, and other methods to improve a websites rank in search engine results. will usually get the job done. While these methods are not foolproof, and require a lot of research and understanding of how search engines operate, they do give users a step up from other websites not using SEO to build their traffic.

File Swiping is one of the
Coolest Ways to Find
Content To Use

Ok, so What is it About?

No worries.  File swiping is legal and used everyday by everyone.  Simply put, it’s swiping other people’s content.

I didn’t say violate copyright laws; let me explain.

When you see a website, an email, an article, that you’d like to use in your own marketing, swipe it.  Put it in a folder so you have it for reference.  when you go to use it, spring board off of it.  Add your twist to it to make it yours.  You can say the same thing but in a different way.  You want be sure to not copy it exactly but you certainly can repurpose it to make it unique.

Network markers use this all the time.  It good to subscribe to very successful marketers email campaigns because obviously, they’ve learned how to market.  Study their work, their ad copy and swipe what you like.