How To Do Video Marketing
Tips On Setting the
Stage for Great Videos
Video plays a key role in the lineup of marketing strategies for today’s network marketer. To put it in the simplest terms, video allows your audience to know, like and trust you about as fast as is possible. Video marketing in business gives your customers and prospects an insight as to who you are, what you’re about, what your product is and helps in setting the stage for a lasting relationship.
There are a few video marketing tips that you’ll want to take into consideration as you prepare to do your videos. As you practice, over time, your will improve and know how to do video marketing in fun and creative ways. But your first assignment would be to get comfortable in front of the camera. Make it your friend and it will make you a lot of money.
SETTING THE STAGE
1) Great lighting.
Outdoor natural lighting is best, but if that’s not what you want, then get some good lights. I have an overhead light on the ceiling but then also I have a couple floor lamps that have 3 repositional stems that I can move around to shine where I want them. I picked them up at Lowe’s for about $20 each.
2) Your Back Drop.
Pay close attention to what you have behind you in the background. It will say a lot about you and your success. The worse kind of backgrounds are those where it’s obvious you are in a bedroom, a background that’s dirty and cluttered, a room with wild wallpaper, outdated drapes and colors, things like that.
If you have no place in your house that you can film with a decent background, go outside. It works year round.
3) Make yourself presentable.
You just want to dress for the occassion. No need to get dressed up, just dress for what’s appropriate. Clean hair is good.
4) Get close to the camera.
Let people see the whites of your eyes. Or at least from the chest up if you can.
5) Pay attention to sound.
You should be close enough that you come across loud and clear and no annoying noises in the background. If you have a pet in the background barking, chirping or meowing, you may not be aware of it because you’re used to it but it will annoy the heck out of your viewer.
I’ve also done ocean front videos and weren’t able to use them because the sound of the water was too loud. So if you have the opportunity for ocean front videos, be sure and do a sound test before you leave the area.
Wind can be a problem. Wind is easily picked up on your sound card. Again, do a sound check before you leave the area.
6) Vary your backgrounds.
You don’t want all your videos in the same place all the time. Have some where you’re walking, driving, outside, inside, on vacation, etc.
7) Keep videos short and sweet.
If you have something longer than a few minutes to say, you may want to consider doing a 2 or 3 part series. People suffer from ADD and unless you have killer content, holding their attention longer than a couple of minutes is tricky.
8) Post your contact info.
Make sure you have your website and phone on your video.
9) Be yourself.
Be comfortable. Body language is loud. One suggestion for getting comfortable in front of your camera is to carry it with you. Make a video while you drive or walk because your audience understands if you’re doing these activities you must watch the road. In this way, you don’t have to stare into the camera for 3 minutes while you talk. Instead, you’ll be watching the road as you normally would and glancing at the camera as you would a friend as you talk. Try it.
10) Use props.
People enjoy visuals. Even if it’s a piece of paper with silly drawings. It will keep their attention.
Tags: how to do video marketing, video marketing in business, video marketing tips
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