How To Do Video Marketing
Still head shots . . .
Moving around . . .
Power Points . . .
Screen Capture . . .
PIP . . .
There are several ways to create videos. Here are video marketing tips for a few of the most used:
Head Shot Videos – (Not moving around)
Great lighting.
Outdoor natural lighting is best, but if that’s not what you want, then get some good lights. I have an overhead light on the ceiling but then also I have a couple floor lamps that have 3 repositional stems that I can move around to shine where I want them. I picked them up at Lowe’s for about $20 each.
Your Background.
Pay close attention to what you have behind you in the background. It will say a lot about you and your success. The worse kind of backgrounds are those where it’s obvious you are in a bedroom, a background that’s dirty and cluttered, a room with wild wallpaper, outdated drapes and colors, things like that.
If you have no place in your house that you can film with a decent background, go outside. It works year round.
Get close to the camera.
Let people see the whites of your eyes. Or at least from the chest up if you can.
Who’s on the Other End of the Camera?
I’m often asked who holds my camera for all my videos?
Answer: Nobody. I use a tripod. Before I had a tripod, I used anything I could find to position the height of the camera. A ladder, boxes, books, chairs, stacks of different things, whatever.
Moving Videos
Walking:
Simply hold your camera out in front of you. If you don’t have a camera where you can get enough distance between your face and the camera and you’re not getting too much face, attach your camera to an object that you can hold out in front of you as you walk. A lightweight piece of wood will do fine.
Driving:
First of all, pay attention to the road. To capture your video while you’re driving, simply set your camera on your dashboard. Record your video but watch the road, obviously. Simple enough.
Power Points
Power point presentations are great visuals used to teach. Pictures, animation, music, voice overs call all be incorporated.
Screen Capture *
Screen capture is also a great way to teach. You can actually record your computer screen while you talk as if someone was sitting at your desk with you.
PIP – Picture In Picture
This refers to you recording you while you talk while at the same time recording your screen. Your talking video can be places anywhere on the screen but out of the way from what you are teaching or sharing.
* You will need screen recording software for this. Here are some options:
Camtasia by Techsmith. You can generally find a 30 day free trial and then you’ll need to purchase it. It run around $199. If you have a student at home between the grades of K – 12, you can purchase it at www.AcademicSuperstore.com for half price. Documentation will need to be provided.
Camstudio is a free program and will certainly get the job done for those on a budget.
Additional Video Marketing Tips
