The Influence Factor. Tip 3 – Education and Applied Knowledge Will Grow Your Business

Influence Tip #3

Become More Valuable
To the Marketplace

This is part 3 of a series I’m writing about on the topic of having “Influence” or “Posture” that’s so important in the highly competitive network marketing industry.  It’s an industry where many struggle and fail and never know why.  For the most part, they were never shown or told about what I’m sharing in this series.

More often than not, new business owners think it’s all about their product and payplan but that’s just not the biggest component in long term business growth.  A business owner must learn to brand themselves as the product, their services, becoming a solutions provider and incorporate their network marketing business into that equation.  To stand out from the crowd, the masses actually, one must have a unique selling proposition, or a reason why someone would want to join with them rather than someone else who offers more value.

This article is about becoming more valuable to the marketplace.  That means more education, more learning and apply it to their business.  The results will be visable to the crowds and as a result, more business follows.

I don’t know anyone who teaches, practices law, has a career in real estate and property management,  practices medicine, writes insurance and securities, just to name a few, who doesn’t gain more knowledge in how to become more proficient, updated on new marketing and strategies, procedures, rules and regulations, etc., every year. The longer they are in business or practice their profession, the more knowledgeable and more valuable they become to others.

As they become more knowledgeable, they are able to provide more value to those they serve.  Along with that gained knowledge and value added to the consumer, the more money they make.

I don’t know any professional athlete who doesn’t spend hours and hours perfecting their game even after they become champ.  They’re right back in practice the day after they win.

I don’t know any business owner that doesn’t network, attend trade shows, participate in conferences, etc., to keep up on current trends in the market and stay at the top of their competition.

So, what does this have to do with becoming a successful business owner in terms of network marketing?

Everything.  I’m going to make a point.  Here’s what happens when education and applied knowledge is not practiced.

I see alot of the following in the network marketing industry:

This happens within groups of people that
teach internet marketing strategies.

Someone joins a home business.
They read up about their company
They do a video or two or three, usually for their website
They develop their own personally branded website
They put together a handful of autoresponder messages
They run a few ads and spend a couple hundred dollars
They don’t get the results they want
They may change some ad copy, replace a video and do another couple hundred in marketing
They don’t get the results they want
They start complaining and before long, they have disappeared

This happens within groups where they are given a
replicated company website and told to buy leads
and call people

Someone joins a home business
They read up about their company
They configure their replicated website to include their contact info
They buy their first batch of leads who are sent directly to their website and downloaded into their back office system
They are told to call all their leads
They either call them and completely fumble through the scripts and face rejection or they freeze up from fear and never call.
They decide they just don’t have enough leads yet so they buy more leads and send those leads through the system hoping that someone will call them and be head over heals about joining the opportunity.
That doesn’t happen
A couple weeks, months go by, no results
They start complaining, they cancel their website and disappear

I think you get the idea.  What happened?

There was no education from the get go.
There was no long term game plan from the get go.
There was no commitment to learn.
There was no resolve to work through obstacles.

Education is knowledge.
Knowledge is power.
Applied knowledge is success.

Developing skillsets, learning how to market, teaching others, understanding core concepts of attraction marketing, these are things that when applied and used, will attract others that want to do business with you.  People start chasing you, rather than you chasing people.  The other thing that will happen is that not only will people be chasing you, but a higher caliber of person in terms of their mindset will be attracted to you and want to jv or partner with you.  When that happens, your income goes up because the people you are now bringing into your business are movers and shakers and you are leveraged from their relationship with you.

My Mentor Mike Klinger puts it this way:

If you get your focus onto developing your Influence Factor, by taking the time to establish a deeper understanding of foundational business principles and strategies (like collaboration, JVs, the business development mindset and building process), and start learning the grander concepts that make for a powerful and complete marketing funnel of your own design, then “making big money” actually starts to get easy… not for the reasons most talk about, but because you become much more attractive as a business person, and other influential people will want to work with you.  What they bring to the table is worth more to you than anything you could ever produce.  So developing your Influence Factor is, therefore, the most valuable thing you can do.  It may be all that’s been missing.

True entrepreneurs take the development of their businesses very seriously.  They search out answers to problems and find solutions to overcome obstacles.  They are always seeking out new people to network with, to share ideas with, to brainstorm with.  They seek out new training and mentoring programs to help then become better business men and women.  Their offices turn into little libraries with many books on topics such as mindset, personal development, inner growth, biographies of successful people, marketing strategies, inspiration, and a variety of other subjects.

When a network marketer gains more knowledge and implements that knowledge, they have already increased their influence a notch.  People can see it, feel it, sense it.  Their confidence increases, their energy, their passion and excitement for their business grows and people want to be around people like that.

For me, I’m always involved in one training program or the other.  I love to learn.  I never want to stop learning.

You also may be interested in these articles:

Mike Klinger Offers Influence Development Through Renegade Breakthrough
The Influence Factor.  Tip 1: Create Your Own Products
The Influence Factor.  Tip 2: Be Present in Your Business

You also may be interested in this Leadership Training Platform.  For the price of a cup of coffee a day, you have a professional university at your fingertips 24 hours a day with video step by step, click by click marketing strategies for all things internet marketing.  There’s a focus on creating the Influence and leadership posturing that’s so necessary in today’s society.
www.MLMOnlineTraining.com

Tags: leadership training, leadership training resources