Time Mangement Tip:
REPURPOSING YOUR CONTENT
You have a list a mile long of things to do. You consider all the tasks you need to accomplish for getting content on the web and it seems daunting. You quickly become overwhelmed and like a deer in headlights, you freeze. You stare at your list. What do you do first?
Create that article?
Do that video?
Set up that Squidoo Lens?
Post to your blog?
Develop your hub page?
Work on your email campaign?
Create your product?
Get a press release out?
Well, what if I told you, you could do all those things fairly quickly and without too much brain power. The problem generally lies in having to create the content to start with. If a business owner sits down and looks at this list and feels they have to come up with fresh content for each piece of marketing, it would be daunting to me too. So, here’s a solution to make the best use of your time and several ways to repurpose your content.
1) Create all the above using the same written piece
Each working session, create one piece of content. Let’s say for example you wrote an article about time management. Here’s what your tasks for the day would look like.
Write your article 15 min.
Submit your article to three directories 15 min.
create a video, edit it and upload it talking about what you wrote about 30 min.
Take that same article and create a Squidoo Lens 15 min.
Take that same article and create a Hub Page 15 min.
Take that same article and reword it just a tad bit and post it on your blog 15 min.
Bookmark your post 5 min.
Add an email to your follow up campaign and give a teaser sentence and then provide the link to your blog for your prospects to read. 7 min.
Go to Twitter, post your link and if your Twitter is embedded to your Facebook, it’s been posted there as well. 3 min.
You’re done for the day. Great work! You’ve spent 2 hours and look what you’ve accomplished! This would be very focused and deliberate work. No phones, no emails, no texting, no IM, no interruptions. Imagine the content you would have online if you did this 3-4 times a week!
2) Create an ebook from your articles
Take the best articles you’ve written and compile them into an ebook as a give away to your leads.
3) Take a tele-seminar recording and create a transcript
People love having something tangible, something they can read. Many people are visual learners and you can offer this free to those who attend the tele-seminar and then offer it as a small product to everyone else.
4) Take a long article you wrote and turn it into blog posts
You can segment your article into several blog posts. Blog posts do not have to be long and it keeps Google happy.
5) Take your ebook and turn it into a video series
Summarize each chapter of your ebook with a video. People love video documentaries or video series. It doesn’t take that much extra work to create videos after the brain work is done in putting together the book. So offer the book and video series as a product seperately or together.
6) Turn Powerpoint presentations into articles/blog posts and vice versa
You can leverage the research and content created for the presentation as a compliment or inspiration for supporting materials.
For example, a single PowerPoint presentation can be leveraged as content for a series of blog posts promoting the event for which the PowerPoint presentation was created. Alternatively, a series of blog posts or articles can serve as the structure for a presentation. Such inspiration doesn’t need to be limited to blog content and can be extended to contributed articles, microblogging and other media such as video.
7) Repurpose Press Releases and rewrite conversationally as a blog post or article
Take a formal announcement and imagine how the same news would be explained conversationally, without marketing hype or PR speak. Do that and write it as a blog post including links to supporting articles, blog posts and resources within the post or at the end as recommended reading.
Other tips for Time Management
[...] shared with you in the last Repurposing Content article about beginning each working session with the creation of an article, then taking that [...]