Influence Tip #1
Creating Your Own Product
Is Not as Difficult as you may
Think . . . .
In a previous article on how important influence is in relation to both long term and short term business success, we discovered that offering something unique and valuable by way of content to others will lead to achieving so much more in the growth of our business.
Without having a unique selling proposition, a prospect who lands on a piece of content will decide in about 10 seconds whether or not to stay and read on, or whether to move on to the next article or ad. The idea is to have enough influence, posture, confidence and value that they will not only want to read the content, but will crave more of the same from the author. They have been inspired, or they have been left hanging with more questions and will click on links to other content the author has put online because it’s full of value for them. They are attracted to you.
A great way to grab a prospects attention is by learning how to create your own info product whereby offering them something they can’t get somewhere else. If you remember, the product you are selling and marketing is YOU, Inc. Not your juice, legal services, travel club membership, personal development stuff, etc. It’s you. You are your product. Creating your own info products will go a good way in establishing authority, but again, there must be some good content to it.
If you forgot why what is, it’s because people by nature are relational. They want to do business with those they know, like and trust. If it’s just the product they want, they can get that anywhere. But if they want to succeed in a business, they will be sponsor shopping, snooping around to see who can demonstrate marketing abilities. They are looking for a leader, someone with influence that can help them and point them in the right direction. You will want that to be you.
ESTABLISHING INFLUENCE THROUGH YOUR PRODUCT
So, getting back to product creation, by offering a unique piece of content that you created yourself, you are accomplishing a couple of things.
1) You are demonstrating that you are an expert on the subject matter – only experts create products
2) You are demonstrating that you are a leader – only leaders create products
3) You are offering something they can’t find anywhere else – you created it
4) You are demonstrating that you can add value to their life and perhaps have the solution to their problem – because you are teaching them what they need to know to be successful.
Now that we’ve talked about why you want to create your own product, your next question may be, what the heck do you create? Valid question. This is where it gets fun. And when you stop and really think about your own experiences in life and in business, you have a lot of angles you can come from, you just are not aware of it yet.
PRODUCT CREATION COMES IN MANY FORMS:
Reports (1-10 pages)
Ebooks (11 pages +)
Video Report or Documentary (1)
Video Series (more than 1 video report)
CD – to be mailed to them
DVD – to be mailed to them
Podcast – they can download
Bootcamp – any length
Training site
This is by no means a complete list. I’m sure you can add to this list as you get creative or run across ideas that you see others implement. So the next question would be what kind of value you put into a product that others will want. There will be different variations of products based on the level of your knowledge. Let’s look at some possibilities.
PRODUCT CREATION IDEAS FOR THE NEWBIE
Let’s assume this is you:
Your brand new to the home business arena and network marketing.
You haven’t learned how to master any one skill yet.
You recognize that in order to be successful you will need to have influence (posture)
You understand that teaching and helping others is the fastest way to build a list
Here may be some things you can talk about and share your knowledge about.
1) Questions people should be asking before they join any home business opportunity. They are not asking the right questions.
Here you will talk about the importance of influence and attraction marketing. That yes, the product, the payplan and the company should meet the criteria that they are looking for, but educate them on the fact that it’s not the product they will ultimately be marketing, but its themselves. They should be inquiring whether the person they are partnering with teaches these things and what resources are available for them to learn.
2) Understanding the conflict and confusion that goes on when searching for an opportunity.
You will understand what others are going through as they sift through opportunities and possible people to sponsor under. What were some of the things you were confused about and really needed answers about, then create a product around your own experience and give it a catchy name.
3) Why using attraction marketing is key for anyone looking to build a business online.
You know why replicated sites are not effective. You know that personal branding and utilizing web 2.0 (video, blogs, pictures, stories) are effective. Talk about that. Wake people up to the truth. Then give them examples and send them to your content, be it a video, a blog, etc.
PRODUCT CREATION FOR THE NOT SO NEWBIE
1) Why automated systems are not the long term solution to becoming a successful business owner
2) How you create your own automated system
3) Typical mistakes newbies make
4) 10 keys to mindset that will change everything
5) How lack of focus can steal dreams
6) Social media marketing and how to use it
Whatever you have learned about thus far in your experience, teach that.
The more experienced you are, the more advanced your products can be and the knowledge you can share.
If you’ve been suckered in by an automated pie in the sky system, you can create a product sharing your own story. Stories are very powerful and people can really relate on a grand scale to that.
Embrace the possibilities for creating your own products. It can be fun if you open your mind to the different directions you can go. True entrepreneurs act in spite of fear, in spite of having all the answers. Don’t be afraid to venture out and put your name to a report. You have a lot of value to offer. Don’t be stingy with that. Take what you know at this point and put it into content form and give it as a gift. Try it.
Tags: creating your own info products, how to create info products
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